Designing and evaluating an interactive video website for organizational learning

The interest in audio and video technologies has surged as IT infrastructures and network capacities have improved. Surprisingly, there have been rather few studies on such emerging technologies in organizational settings. In this research-in-progress paper, we explore the impact of the use of an interactive video website, comprising videos promoting a company’s core values, on organizational learning. More specifically, we intend to study how the use of a video website affects the awareness of a company’s core values and whether this will also influence the behaviour of the employees. Two web surveys are being designed for the study. The first survey was conducted prior to introducing the video website. In this paper, we present initial results from the first survey. We are currently in the process of designing a follow-up questionnaire in order to assess cognitive and behavioural effects of introducing the video website. As a complement, we will also conduct interviews and observations of how the video website is used.